QVIews

Fast Company magazine is up for sale and may be shut down. This NY Times article linked below (registration required, free only for a week) paints a bleak future not only for Fast Company, but for all business magazines. David Carr says there’s no longer any ‘general interest’ in business, and the major advertisers for…

Yet another reason to subscribe to the Wall St. Journal. In this week’s Technology Report, the editors take a 50,000 foot overview of the media world–tv, newspapers and the entertainment industry. The clip below is from a compendium of ‘new ideas for old media.’ For this clipped idea, I think their source went to the…

Crunch Fitness has launched a terrific campaign to get their members enjoying their bodies, including these events. Creativity’s Print & Design E-mail newsletter shares the details below. Authenticity, customer participation, and community spirit all come together. Talk about integrated marketing! Link: Creativity’s Print&Design E-mail from 5-26-2005 According to Crunch, "a survey from Psychology Today found…

Bob DeSena and those marketing experts at Masterfoods continue to come up with great ideas for getting consumers to interact with their brands, including M&Ms and Starburst. This is clipped from Convenience Store News, and was mentioned in the AAF SmartBrief. Starburst’s "More Juice More Burst" campaign looks to engage teens by using their cell…

Many months ago (unfortunately, in an earlier, now unreachable incarnation of this site) I mentioned how much I liked a smart new advertising device called the Ultramercial, where you are offered the opportunity to see normally subscriber-only content in return for agreeing to watch an advertisement. Over at Wired, Adam Penenberg reports on the success…

Jeanne Rogers works on the New Technology Task Force for Adelpia and speaks out about where she thinks cable tv is going. I like the idea of being able to get pay-per-view movies as a bonus when I order something. She has a lot of terrific ideas, so read the whole two-part article. Link: iMediaConnection:…

Starcom MediaVest Group buys magazine advertising space for major advertisers including Starbucks and Proctor & Gamble. Their CEO, Renetta McCann, spoke at the International Federation of Periodical and Press (FIPP) World Magazine Congress on what magazines have to do to survive. "I believe the success of magazines can and will be achieved. But it will…

Here’s how I found out about Jim Dier’s book, Neighbor Power (linked below), which I hope will be an important source of tips for me in building community. I visited the Fast Company Now blog where Heath Row pointed my attention to John Thackara who is guest blogging. Although my awareness of Thackara is low,…

Clorox markets their bleach pen to the sophisticated consumer. Link: Home Care Essentials for the Savvy Modern Girl. Being a modern domestic goddess isn’t about doing it all: it’s about taking shortcuts to give the impression of having it all. Together with the Clorox Bleach Pen, author Jane Buckingham has compiled some simple tips in…

Over at Salon.com, Andrew Leonard has a sensible riff on advertising and its effect on kids. Really, it makes you stop and think about the effect of advertising on all of us. It doesn’t control us unless we let it. And sometimes it can be a wonderful, imaginative lift. But it’s just not marketing, not…