QVIews

Link: Technology Review: Geeks to the Corps by Aleks Krotoski While the Peace Corps builds houses, lays pipes and teaches chemistry, the International Executive Service Corps/Geekcorps has a more high-tech raison d’ etre. Since early 2000, the charitable organization has been sending programmers, network designers and technical support to cities in some of the most…

Well, it’s official. Viral marketing is now just another tool to be used in boring and unimaginative ways. Link: The New York Times > Business > Media & Advertising > Advertising: Interactive Viral Campaigns Ask Consumers to Spread the Word by Nat Ives To seed the campaign, as viral marketers say, Georgia-Pacific sent a single…

From MediaPost’s newsletter Out to Launch by Amy Corr: Deep Focus created the Web site for MGM’s upcoming movie "Be Cool," starring John Travolta and Uma Thurman. The site is the international destination for the film, with translations in 11 languages. In addition to standard information about the film, such as information about the cast,…

I wonder if Kirstin Osolind gets enough credit as a great writer as well as a great business consultant. She should, and you should read this entire story, whether you’re a woman or not. I will keep that image of the long unfurled list of cosmetics in my head for a long time. Link: re:invention…

Over at ClickZ, Pete Blackshaw predicts a realignment of marketing power as professionals from marketing managers to CEOs discover the ease and powerful communications impact of using blogs to communicate with the market. I agree with him, and if you really want to know where marketing is going, click the link below. Link: Creative Marketing…

Looking for inspiration? This excerpt is just the tip of the iceberg. Click on the link to read the whole article. Kanter also gives a definition of confidence: the expectation of success. Link: Leader to Leader: How Leaders Gain (and Lose) Confidence: An Interview with Rosabeth Moss Kanter Initiative leads to innovation. It leads to…

Well, duh. But this study doesn’t try and project how the internet is changing the equation. Link: MediaPost (free registration required) The research, which comes from NOP World, the parent of Mediamark Research Inc. (MRI), integrated an NOP study on "influential" Americans with MRI’s Survey of the American Consumer, finds that 41 percent of "influential…

One of the best reasons to subcribe to the Wall St. Journal is an every-Monday column called Real Time, written by Tim Hanrahan and Jason Fry. For those of you who don’t–here’s the best bit today. Link: WSJ.com – Real Time. One of the great things about cellphones is they let you fill up time…

The movement toward consumer-generated marketing continues to develop as Proctor & Gamble markets an environmentally sensitive product (Tide Coldwater) and encourages people to track their own contribution to marketing it. Read this article by Neal Leavitt for a comprehensive overview of the campaign and its progress. Link: iMediaConnection: No Degrees of Separation — from Tide.…

I’m seeing more and more recognition that magazines are the medium where readers indulge their passion for a subject. Now advertisers are trying to tap into those feelings of ‘engagement’ by customizing their magazine ads by magazine. Link: WSJ.com – Speaking Up Through Bespoke Ads by Brian Steinberg (paid subscription) Readers pore through magazines "cover…