QVIews

The publication MarketingNPV Journal points the way to a 2004 study by Booz Allen Hamilton entitled "Are CMOs Irrelevant?" CMO is the new acronym for Chief Marketing Officer, and the article proceeds to prove that just how relevant they can become. One of the most interesting arguments they make is that to become effective the…

<pCredit for Ideas is Overrated People who generate a lot of ideas quickly get accustomed to those ideas being “stolen” by other people. I look at it this way: I have more ideas than I can ever execute. I appreciate it when someone take one of them and makes it happen. If they think they…

If you find, as I do, your professional career to be a series of ongoing battles to champion new ideas, then you’ll have to read, as I will, Harold Evans’ new book They Made America. Tim Manners of Reveries, spotted an essay by Harold Evans in The Wall Street Journal this morning which I would…

MediaDailyNews 11-01-04 The article linked above is a thinly veiled advertisement for Omar Tawakol’s company Revenue Science, but it’s well worth reading to understand some important nuances they have correctly identified in the development of marketing and advertising strategies. When thinking in a brand mode, the metrics and goals entirely ignore the natural process. An…

The New York Times > Business > Media & Advertising > Advertising: Madison Avenue Ponders the Potential of Web Logs Linking again to the NY Times, this article above by Nat Ives, rounds up some interesting blogs for marketing and advertising insights: Influx Insights from Butler, Shine, Stern & Partners in Sausalito, CA. A Fine…

The New York Times > Arts > Critic’s Notebook: Buzzing the Web on a Meme Machine In the NY Times article linked above (free for seven days after publishing, free reg. required), Sarah Boxer looks at the continuing excitement about ‘memes’ or ideas that can spread from mind to mind. Many internet-based promoters hope they…

Jonathan Adler Manifesto Webster’s Dictionary defines a manifesto as "a written statement declaring publicly the intentions, motives, or views of its issuer." Since everyone ought to be clear about their purpose, it’s a good thing. In the link above, the Jonathan Adler company has a charming manifesto. It makes me want to do business with…

WSJ.com – The Carriage Trade: Stay-at-Home Moms Get Entrepreneurial An article this week by Rachel Zimmerman in The Wall Street Journal (subscription required), rounds up stories on women who left the corporate world to raise children, only to find their creativity still directed toward the marketplace instead of the home. As one of those women…

The New York Times > Technology > Circuits > At a Click, a Clique of the Uncool In the NY Times article linked above (registration required), Lynn Harris reports on the viral marketing campaign for a new Miramax book called Be More Chill by Ned Vizzini. Vizzini asked a friend to set up a web…

Fast Company | Winning the Relationship GameIn this article we have a deep dive into the reality of business life. In this Fast Company article from the back of the book, David Lidsky interviews verteran business people who understand how challenging it can be to build relationships. Networking is pretty much dismissed. Finding what motivates…