QVIews

CorporatePR: One-to-One Marketing a False Trail Elizabeth Albrycht has this insightful post on One-to-One Marketing which she contributed to the Carnival of the Capitalists, a sort of traveling spontaneous online business publication (more about that later). The most damning thing she says about "one-to-one" marketing is that it never creates trust because consumers know it’s…

Houston gets high marks for entrepreneurial spirit – 2004-10-12 – Houston Business Journal In Houston, we have many, many institutions and associations to support entrepreneurship, and many leaders in Houston see innovation as synonymous with entrepreneurship. For creatives like myself, this climate can be extremely challenging. VISA’s Innovation Index demonstrates the problem. In its highest…

Viral & Buzz Marketing Association This new association of companies and professionals who depend on word-of-mouth marketing has published a wonderful mission statement that reminds me how authentic a profession marketing can be. Here’s my favorite excerpt: Our goal is to foster genuine enthusiasm about brands and brand communications, which can spread through networks in…