QVIews

I've been trying to put together images from creatives in Houston on Pinterest, but it's very difficult because the identification on the images is so poor. I don't mind that people mix up the images from all over, but I'm frustrated in trying to figure where an image originated.  Nevertheless, I think Pinterest will be…

We can know our customers on many different levels, for many different purposes. For a cafe owner or server, the most important way to 'know a customer' may be to recognize the face of a regular, whether or not a name or address is ever acquired. For a bank, identity and background have to be…

I appreciate Chris Tomlinson's recent article about rebranding Texas, and I don't disagree with his point, but…  As a marketing professional, I always raise a skeptical eyebrow when someone says something has to be 'rebranded.'  Changing the message doesn't change perceptions. Changing behavior changes perceptions. If we want Texas to be seen as a dynamic,…

What's most helpful is the pile of tips, where you can check for something you're not currently doing.  Harvard Business Review: What Makes Some People More Productive Than Others, 2019-Mar-28 by Robert C. Pozen and Kevin Downey More specifically, we found that professionals with the highest productivity scores tended to do well on the same clusters…

I keep meaning to go through the entire "Learning How to Learn" course, but in the meantime, here are some reminders… https://www.youtube.com/watch?v=uG6pajrRAaE  Nautilus: How I Rewired My Brain to Become Fluent in Math, 2014-Oct-2 by Barbara Oakley Understanding doesn’t build fluency; instead, fluency builds understanding. In fact, I believe that true understanding of a complex…

I keep clipping these articles to try and get it through my head…  Good News: Herd Immunity, 2018-Mar-13 by Mike Monteiro So, while you should absolutely include the study of data in your approach, recognize that when you get to the point where you’re trying to persuade someone about good work, you need a story.…