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How can we be fair if we don’t understand the role of luck?
I've never been a poker player, but I recently started using a computer game that frequently deals me new playing pieces on a supposedly random basis. Playing that game has made me very sensitive to the fact that, no matter my skill level, I can't go very far in the game unless the right pieces…
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Building our companies around people vs. data
As we build our companies from the ground up, different processes and IT systems are installed to handle different tasks. It's becoming increasingly clear that customers will not tolerate these silos. If our customer marketing system is not integrated with our customer service system, we will drive customers away. They now expect us to recognize…
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How to build loyalty by showing customers and employees to one another
According to Ryan Buell, operational transparency is "the deliberate design of windows into and out of the organization’s operations to help customers and employees alike understand and appreciate the value being created." Every startup should be considering how to bake transparency into their business. If you facing the challenges, do read Buell's article. He covers…
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Can ‘gated offers’ protect consumers’ data?
A company called SheerID is promoting this 'respectful' method of collecting personal information. This system certainly protects companies from abuse of their offers, but it remains to be seen if it can protect consumers. Nice promise, we'll see. Diginomica: Gated offers–a different approach to personalization that gives consumers control, 2019-Mar-4 by Barb Mosher Zinck A…
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Look at ways to influence the buying process instead of the buyer
Gartner has found three steps universal in the business buying process. They usually occur in the following order, but not always. Interest is aroused by discussions with colleagues Research is done using independent experts Vendor information is gathered. Advertising doesn't make much of a difference unless it's newsworthy and spurs discussion. Gartner Blog Network: The…
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Learning how to leverage status-seeking behavior for Creative Houston
Thanks to Eugene Wei for explaining it all so that I finally understand Instagram, among many other things. As I develop the business plan for Creative Houston, I have to try and anticipate how Houstonians will react to this platform that is about them, but not targeted to them. Creative Houston is targeted to creative…
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Being an innovator, living with loyalty, like Tig Notaro
On Finding Your Roots, a brief interchange between Henry Louis Gates, Jr. and Tig Notaro stopped me in my tracks. They were talking about the fact that one of her ancestors was elected mayor of New Orleans by fellow members of his working class, whose interests her ancestor defended. "I love loyalty," says Notaro, and…
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The new function of hierarchy
Be careful that your 'self-starters' don't start off in different directions. If we have competent, empathetic leaders, we don't need too many of them, but we do need a few. diginomica: Flat hierarchies–progressive organizational thinking or digital's 'flat earth' theory? 2019-Feb-22 by Cath Everett Robert Ordever, Managing Director of culture consultancy OC Tanner Europe, is…
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Taking the emotional rewards out of loyalty
Loyalty programs developed to reward customer behavior. The idea of a basing rewards on a paid subscription was not invented by Amazon, but many people think Amazon has now 'redefined loyalty.' What they have done is make loyalty a financial relationship. Now we have to evaluate the cost-benefit ratio before we sign up. But more…
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Replace walls and safety nets with bridges and launch pads, says John Hagel
Recently John Hagel, Co-Chairman of the Deloitte Center for Edge Innovation, recommended we stop talking about walls and safety nets, and instead focus on bridges and launch pads. So here goes! Here are some places to learn more about bridges: U.S. State Department's web page on U.S. Relations with Mexico University of Texas at El…
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