-
Stop hoping that inactive subscribers will revive
When I work with business owners, they frequently resist removing inactive subscribers… they know that person still exists. Sadly, being alive doesn't make you a reader or user of email. And more seriously, inbox providers are driven to eliminate unwanted messages. If you manage an emailing list you have to get ahead of the problem…
-
Brand growth in the face of the “buy local” movement
Can a brand which has grown by celebrating its local roots then turn the corner and grow past them? My hypothesis is that if the locale has a strong positive identity before the brand was launch, growing beyond the local market is possible. We probably need to see a natural match between the values of…
-
Reasons to believe
While reading a biography of H.L. Mencken, I ran across Mencken's analysis of how 'facts' became so important to civilization. He points out that after Darwin's The Origin of Species was published, facts began to outpace tradition as a test of truth. I believe we've now come to another turning point in civilization where facts…
-
When sales people have to create change
When launching a new product or service, the selling organization must have the time and incentive to go slowly and learn as much about the prospects and their challenges as they do about the new offering. Harvard Business Review: How to Sell New Products, 2018-Nov/Dec, by Michael Ahearne and Thomas Steenburgh Early in the cycle,…
-
How newsletters and crowdfunding are improving the prospects for book authors
Craig Mod shares some amazing insights for people in all professionals who want to make a living from words. The primacy of the newsletter in finding an audience is the most reassuring. Having a direct channel with one's readers doesn't necessarily lead to big income, but it does lead to crucial connections and feedback that…
-
Giving better in the new year
With so many of my friends trying to raise money for so many good causes, social media has actually burned me out for charity. My goal for the coming year is to think ahead and give with a plan. Ideas42: ‘Tis the Season for Americans to…Give to Charity? 2018-Nov-20 by Sarah Welch One reason Americans…
-
What is the president’s role?
The single biggest issue I have with the current administration is the practice of blaming. How can we do better if we're so busy pointing fingers instead of trying to understand what the other side wants? Comedy writers are not paid to be role models. Presidents are. Houston Chronicle: How do we learn to hate?…
-
Microsoft analyzes relationships among successful sales people and business customers
Microsoft now has benchmarks for their salespeople on how big their network of connections should be and how much time they should be collaborating with their customers. And their salespeople are relying on the LinkedIn Sales Navigator product to build their networks. We don't know these numbers, which probably would vary across companies and industries,…
-
To thrive with customer loyalty, know and communicate your contribution
A great product or service is no longer enough. Your company has to be respectable in order to sustain customer loyalty. Buyers expect your company to stand up for its values over and above making a profit. In the article linked below, Darren Evans suggests that your leadership has to answer the question: "our brand…
-
How to start a conversation in the LinkedIn newsfeed
Here's an excellent way to re-energize your LinkedIn posts. FIRST, you have to think about which people you want to converse with! Managing Editor: Why It’s Worth Rethinking Your LinkedIn Strategy, 2018-Dec-6 by Mary Ellen Slayter “Tagging is very powerful when done right, but you see people that do it in a skeezy way. You'll…
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
QVIews 