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Christof Spieler explains how to complain about public transit (and be justified)
Vox is calling this a 'very opinionated' view of U.S. public transit from Houstonian Christof Spieler, but I think it's more… a practical, systematic, evidence-based, and YES irritable view of what matters in U.S. public transit! Vox: The best and worst cities in America for public transportation, according to an urban planner, 2018-Dec-7 by Christof…
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Loyalty expert Jackie Huba hired by Houston startup Rally
On the QViews website, you can scroll down to my recommended books and see Creating Customer Evangelists by Jackie Huba and Ben McConnell. Jackie Huba has gone onto to build an amazing consulting practice that teaches businesses how to make customers feel special. Rally is a recovery and rehydration drink created in Houston. It's been…
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McKinsey finds that good design is a corporate goal as important as revenue and profit
Design performance is a measurable goal like revenue and profit, and top management should treat it as such. The customer experience at every touchpoint is all part of the same product/service design. Employees achieve design excellence by working on cross-functional teams. Commitment to constant testing, measuring and revising is crucial. McKinsey Quarterly: The Business Value…
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Address clearance service
Perhaps we need an address clearance service. People used to be able to use the post office for this… "Notify everyone who mails me that my address has changed." We need to have this for every way we connect. And people need to own their data. Max Niederhofer blog: Why are contacts still such a…
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What’s Unusual about Innovation at Amazon
At Digital Tonto, Greg Satell reviews the innovation method used by Amazon, warning that all companies should develop a process that reflects their own values and strengths. The Amazon approach has three unusual angles which we could copy: Whereas the marketing communication materials are usually put together long after the product has been designed and…
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Defining and maintaining our communities
As people get busy they are unlikely to maintain their community, so if you want someone in your IRL community, you have to take responsibility to get them out there. I recently began scrolling through my contacts and reminding people to come to events with me, or to see me for coffee, wine or a…
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Planning your newsletter with the time-frame measure of relationships
Newsletter frequency is traditionally every month, but weekly newsletters are becoming more popular. Newsletters that arrive without fail on the same day each week become part of many people's routine, especially if they reliably make a contribution to someone's life. Blue Penguin Development: The Friendship Illusion, 2018-Oct-19 by Michael Kat Time frame and relationship strength are…
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Competing with Amazon… finding a better reason to buy stuff.
Of course. I have big plans to create a business that Amazon can't touch. Yes,… I am a fool. Max Niederhofer: The Amazon "kill zone" in DTC, 2018-Oct-4 So what's Amazon not good at? Where do startups have an edge? Because Amazon certainly has structural advantages in scale, capital, data, and probably people. Right now, it…
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How to maximize the value of an email newsletter…
From the inimitable Ann Handley: "The most important part of the newsletter isn't the news. The most important part of the newsletter is the letter." The purpose of sending a newsletter is to make connections with people. If you're not connecting, you're not doing it right.
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The content of our relationships
Although I enjoyed Scott's LinkedIn post the first time I read it, I keep circling back around to think about what it means to me. Has social media changed the way I form relationships? Yes, social media has changed me. For the better, the way it's changed Scott? Hmmm… Unfortunately, I think it's given me an…
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