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Checklist for persuasive communications
Before trying to change someone's mind, run down this checklist: Am I challenging a deeply held prior belief? Is that belief tied to the other person's identity? What are the beliefs I share with this person? What stories and jokes can I share that will get this person smiling? What are the rewards they could…
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Publishing content to customer needs, not a calendar
At PatSnap, the Head of Content is Timi Olotu, and he has established an incredibly effective practice. He and his staff develop blog posts, research, and interviews which are prized by PatSnap customers. The process of interacting with customers, performing research, then tracking statistics is so well ingrained, that having a "content calendar" is irrelevant. …
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Issues in establishing an alternative commerce platform
For the Creative Houston startup, I'm thinking about hosting a marketplace for emerging local artists. Based on this article, this strategy might succeed as long as we plan to let the artists graduate off the niche platform and join the big boys… SSRN: Competing with Complementors: An Empirical Look at Amazon.com, 2018-Jun-6 by Feng Zhu and…
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Why good board members are hard to find
I'm all for having a very small board of people who actually want to contribute. Twitter: The Great Non-executive Director (NED), 2018-Oct-13 by Fred Destin 2/ what we normally get – a bunch of high level comments at board meetings only and vague moral support for the founders. 3/ what we’d really like – firstly…
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Sales staffing for a startup
I do not normally listen to videos in order to learn, but this series from Peter Levine is very efficient. I have a deep marketing education already, and breadth of experience with salespeople, but this set of lectures allows me to check out the specific angles I have never handled before. Andreessen Horowitz: All Things…
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On the path to effective social media efforts
Why should we invest in social media? There is a path where social media exposure can lead to changes in behavior…. It's a long and winding road! Blog: Social Media monitoring and the spectrum of online relationships, 2009-Oct-1, by David J. Carr Social Media campaigns are uniquely measurable but not all measures are equal and indicate true…
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How Prime has helped make Amazon into everyone’s competitor
I find it hard to believe that Amazon's growing power will not create negative side effects for consumers. The purpose of "locking in" is to enable exploitation. First, the competitors are eliminated, then the customers are trapped. Government regulation is a normal, but not inevitable, response. Hacker Noon: A Map of Amazon and Modern Marketing,…
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Being judged by how we handle conflict…
Evidence suggests that I'm accepted by most people as a leader, but I think I'm really falling down in this area, largely because I avoid confrontation. I need to step up to it! Fast Company: 4 ways the people around you are secretly judging your management potential, 18-Oct-19 by Gwen Moran HOW DO YOU HANDLE CONFLICT?One…
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Smart loyalty: how to be loyal without becoming a pawn
I value loyalty as a behavior because it establishes stability. It offers predictability in a world that's changing ever faster. However, we have to be smart about our loyalty. In order to have a stable base from which we can handle change, we must build our platform carefully. We also have to inspect it and…
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Why the U.S. should stop selling arms to Saudi Arabia. Now. (Ethics for marketers)
I had this feeling but I couldn't explain it. Fortunately, Scott Galloway can. No Mercy/No Malice: Brand & Bone Saws, 2018-Oct-19 by Scott Galloway The Founding Fathers were, at their core, incredible marketers who knew the Constitution needed to reach beyond its grasp and paint the promise of America. The strongest brand in the world,…
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