QVIews

Very wise advice… Karen Yankovich: 3 Easy Steps to Generate Competitive Social Media Post Ideas Every Time, [undated but probably 2016] You can’t start with strategy you have to start with the conversation. So in an attempt to provoke some inspiration on what to talk about when you have no idea what to talk about…

I highly recommend this entire article if you do anything type of topic-oriented writing. It will take me days to chew through all the ideas I found for "loyalty." She mentions BuzzSumo, which is great, but the biggest find for me was "Answer the Public."  Search Engine Journal: How to Spy on Your Customers to…

Hmm, there's my weak spot… Number 3 Blog: The four elements of entrepreneurship, 2018-Jan-16 by Seth Godin And what do people do when they’re acting like entrepreneurs? 1. They make decisions. 2. They invest in activities and assets that aren’t a sure thing. 3. They persuade others to support a mission with a non-guaranteed outcome.…

Several years ago I became aware that Forbes.com included a lot of content which has nothing to do with journalism, submitted by consultants, entrepreneurs and business owners. Forbes disclaims it with “Opinions expressed by Forbes Contributors are their own.” When the Huffington Post launched, they made a big deal about recruiting people to write, and…

I appreciate that the researchers at the Equality of Opportunity Project are sticking to the facts, but I can't help wishing they speculate a little about why children from low-income families don't become inventors. In order to risk innovation, people have to feel confident they can take risks without losing their way of life. We can find…

Life in my thirties was miserable because I realized that I didn't understand what I need from life. A misguided professional therapist compounded the problem, and I wasted my best income-earning years. These days I just want to help people operate from their strengths and find what they need to sustain themselves. One of the…

One of the coolest short books I've ever read about marketing is Michael Schrage's Who Do You Want Your Customers to Become? A recent blog post by Seth Godin (see below) got me thinking about it again.  People in marketing and advertising profession are often seen as venal. (Thanks, Mad Men.) What if we focused…

We could make an impression on another person with an impassioned speech, but we are unlikely to change their mind unless we show them that we actually appreciate their position. Not that we validate it, but that we accept it. It is what it is. From there we can begin a journey. The first step is…