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Managing through role models at Starbucks
The right culture is driven by the company's strategy and is communicated by role models. HBR Blog: How Starbucks's Culture Brings Its Strategy to Life, 2016-Dec-30 by Paul Leinwand and Varya Davidson You should identify a few positive attributes within your culture that are connected directly to your identity and the specific capabilities that are…
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Evidence-based decisions are based on data, not one anecdote. But anecdotes are still valuable.
When I was younger, I once told my boss that I was going to change a plan based on something I had just observed. He said, "Oh so you're going with a sample of one?" I blushed, and that incident, I think, was the beginning of my fascination with decision making, which was sparked again…
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The Casino-ization of Facebook: don’t mistake clicks for friendship
I'm not saying the Facebook isn't a good tool for maintaining relationships. I'm saying that using Facebook indiscriminately can lead one to believe that it's a substitute for friendship. How We Get To Next: The Uneasy Blurring of Work and Play, 2016-Nov-22 by Tom Chatfield If social media is a form of play, what does it…
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Observation: Being competitive means using ‘irrational focus’
When you trying to build your own business, everyone who supports you will try and drag you off your target audience. We have to resist! Seth's Blog: When your marketplace shifts, 2016-Dec by Seth Godin The marketplace disruption puts huge pressure on any merchant who merely created a commodity. This means vineyards, graphic designers, photographers,…
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Why I’m still blogging
Back in 1996, no one was talking about the topics that interested me. At least, no one who I knew personally. Going out on the internet, I could find people covering the topics… customer community, data integrity, thoughtful consumption. And I could engage with those people–sometimes. But no one wanted to WORK with me. Over the…
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Why I love Twitter… no trolls in my feed.
I love Twitter. Maybe it's my little echo chamber… no trolls there! If you are fighting for minority rights… follow me… I'll follow back. Let's make trolls the minority on Twitter. @QViews
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Gaining trust by writing newsletters in a specific way… advice from Michael Katz
In the years I've been reading Michael Katz's newsletters on newsletters, I've laughed and learned a great deal. His chatty style is always leading to a easy-to-remember point. I certainly feel that I know him well. When we write in concrete, relatable details, then we create a connection. Blue Penguin Development: Do Your Prospects Trust…
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Measuring the impact of ‘tone of voice’ in interactive marketing
Over the years, I've spent a lot of time arguing with clients about the tone of voice in their communications, and in the end, I decided not to pursue work as a copywriter. I'm not a playful writer but I'm committed to being accessible, using down-to-earth and conversational language. Clients seem to think I was…
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Trying to keep trying harder
Feeling stalled is a dangerous perspective. We have to see the possibilities and not the obstacles. Or see the obstacles as possibilities. Seth's Blog: Effort, 2016-Jul-12 by Seth Godin Usually, what we do is, "try our best under the circumstances." So, you're getting good service, but if the CEO's daughter was here, you can bet…
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How telling better stories can make us happier
We are hearing more and more reasons to develop our storytelling skills. This article includes quite a few helpful tips. Wall Street Journal: Why Good Storytellers Are Happier in Life and in Love, 2016-July-4 by Elizabeth Bernstein Tell stories of the past, present and future. Highlighting great memories or successes that you had together in…
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