QVIews

from Theresa Quintanilla

An Archive of the old QViews Typepad Blog

  • Architect Richard Keating on Houston changes: more traffic on road, sidewalks

    Kirby Drive in 2000 from Bill Jacobus on Flickr Looking for something else, I stumbled across this interview I missed last year. Architect Richard Keating arrived in Houston in 1976 and worked on the Wells Fargo Tower, BMC Software headquarters and other major buildings before leaving for Los Angeles during the 80's oil bust. He's…

    QVIews

    February 11, 2016
    Houston
  • Social learning embraced by an old dog

    Geoffrey Moore became an influential business consultant long before social media was available. (His Crossing the Chasm is now in its third edition.) Recently on LinkedIn he shared how enthusiastically he has embraced social media, and listed six amazing benefits he finds. Even more amazing, the post attracted many valuable comments. You can see a couple…

    QVIews

    February 5, 2016
    Worthy of imitation
  • Leave the ego, take the breath mint

    A few years ago I attended a lecture of leadership by Susan Lieberman when she worked for Rice University. I remember the 'one thing' she said we need to remember when working to persuade people to follow us. "It's not about you." She was explaining how to react when people bridle about doing as asked,…

    QVIews

    January 28, 2016
    Uncategorized
  • Cultivating good luck in your work and your life

    In a recent edition of the NY Times Sunday Review, Pagan Kennedy published a musing on the talent of using serendipity to discover both patterns, some embedded, some emerging from our lives and environment.  NY Times: How to Cultivate the Art of Serendipity, 2016-Jan-2 by Pagan Kennedy As people dredge the unknown, they are engaging…

    QVIews

    January 21, 2016
    Zigging when others zag
  • To find your first customers, don’t spray and pray… interact

    Advertising is not an efficient way to find customers. When businesses like Apple and Verizon are throwing off a ton of cash, it makes sense to use that cash to cement awareness of their products and services.  For the rest of the world, acquiring customers is a dialogue. You need just enough attention to get…

    QVIews

    January 15, 2016
    How to market systematically
  • The organizing power of a strong brand identity

    We used to think that good management was required for a company to excel. Now we are coming to realize that a purpose—executed in products that represent a clear realization of that purpose—is the kernel of a great organization.  Medium: Organizational strategies for coping with complexity, 2015-Dec-3 by Adrian Ho …Increasingly the role of a brand, brand…

    QVIews

    January 7, 2016
    Uncategorized
  • Why I’m proud to be living in the Energy Capital of the World

    As Houstonians, we should be proud of being America's 4th largest city without worrying about making it to 3rd place. It's not the competition but the flourishing… we've arisen from the bayou swamp to become an incubator of new ideas for energy, medicine, technology, and space entrepreneurship. I don't care if we never become as large…

    QVIews

    January 3, 2016
    Uncategorized
  • Uncanny attachment to a non-person

    Josh Barro is creeped out by people who get emotionally attached to their suppliers. He thinks people are foolish to expect real friendship from a company, but I think companies are made of people, and if those people recognize and appreciate us, then it adds to our quality of life.  Where I think he's right is that…

    QVIews

    December 21, 2015
    Heart on your sleeve
  • At SunGard, CX leadership is about modeling and reinforcing customer focus everywhere

    As CX leader Milista Anderson sees it, having a Customer Experience department is a disadvantage. Unless everyone in the company understands they are responsible for the customer experience, the customer's experience is in jeopardy.  Loyalty360: SunGard Encourages Adaptability, 2015-Nov-20 by Steve Taggart Anderson explained that assuming a dedicated CX role means taking on three personas:…

    QVIews

    December 17, 2015
    Loyalty models
  • Growing versus sustaining a brand

    New research by Professor Byron Sharp, which is valid, shows that the bulk of purchases do not come from "loyal" customers. His marketing theory is that business growth must be based on attracting the attention of non-loyal customers and non-customers. He also spends quite a lot of time making fun of marketers who promote brand loyalty as…

    QVIews

    December 14, 2015
    How to market systematically
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