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Our Loyalty Pledge
We are loyal to you, our customers. In return for your support, we pledge to Fulfill our promises. Listen to your needs. Remember what you like. Become a better partner. Share our plans and dreams. If you have an enterprise that needs assistance in delivering loyalty to its customers, consider hiring Steady CRM.
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Jason Hirschhorn: "Wouldn't it be cool if the psychiatrist worked like a SUBWAY rewards card. You get points for every revelation. Parent issues. 10 points. Trust issues. 5 points. Friendship issues. 5 points. Work issues. 2 points, etc. I'd be sitting next to WOODY ALLEN in the first class platinum waiting room. Free sessions as…
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How American Express and IBM build B2B loyalty
Building loyalty within the B2B category can be very challenging, especially if price negotiation has taken place. Suppliers may feel they've already invested in a customer. Unfortunately, the B2B customer may not feel the same way. After the sale, the best ongoing signal of support for a B2B customer is helping them succeed with their customers.…
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Retail trends toward non-retail experiences
Retail experiences have been a trend for quite awhile. Stores from Hershey, Apple, and Anthropologie all broke new ground, but they always filled the store with things to buy. Now, the latest retail experience is to have less merchandise, more something else… NY Times: For Brands Like Toms, It’s All About the Experience, 2015-Nov-13 by Steven…
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Simplicity drives loyalty for Google, Netflix, Amazon, Chipotle…
Recently recognized for their ability to delight customers with simplicity of use, Google, Netflix, Amazon and Chipotle made it to the top five of the "simple brands" identified by customer experience strategy consultant Siegel+Gage. Among the up-and-coming "simple brands," Dollar Shave Club says "Dollar Shave Club couldn't be simpler. Select one of our great…
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Gamestop follows its customers, not the critics
GameStop is always getting grief from market analysts who say they will fail as did Radio Shack with their mall stores and their focus on selling games in boxes. But the 32 million people participating in "PowerUp Rewards" provide GameStop with up-to-the-minute data about customers. Over the last year, GameStop has followed these customers into mobile: VentureBeat: CMO Roundtable: Turning…
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MW Cleaners shows how to reward customers for natural loyalty
Most companies want you to do something unnatural to be rewarded. Like "buy again with 15 days" or "spend $100 on your next visit." At MW Cleaners (owned by The Men's Wearhouse), President Mike Nesbit came up with a great reward, but then took it one step further. They identified the customers who'd ALREADY earned…
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How the Verizon Wireless ‘Smart Rewards’ Program Backfires, Erodes Customer Loyalty
For our family wireless service, we switched from AT&T to Verizon several years ago, and we've found them eager to provide reliable, high-quality service. So we've been loyal. A couple of months ago, I ran a price comparison and found that Verizon remains a superior value. So when Verizon launched their Smart Rewards program, I expected it would…
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Top 3 crowd-sourced loyalty tips from business owners via Paytronix
Paytronix, a leader in retail loyalty solutions, holds their own User Experience conference, and this year they asked attendees to share their most important advice for each other. From their October 2015 newsletter: If you missed PXUX this year, here are the key takeaways fifty of your peers identified on our last day of the…
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Quantifying loyalty goals and profits isn’t easy but the ROI is phenomenal
If our business goal is to sell as much as possible without paying any attention to profit margin or operational expense, we will soon be out of business. Identifying our best customers, figuring out how to nurture their business, and training our people to maintain the relationships, those are the strategies that make our business…
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