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Good Data on Sales and Marketing Alignment from ChaiOne
Over at ChaiOne, they've designed a new "mobile sales enablement tool" called Game Plan that looks pretty cool. Fortunately for everyone, they've put out an infographic that sharing the research that led to the Game Plan project. The text is a little hard to read here, so head over ChaiOne to see their original. The most…
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Can We Make Loyalty Bankable?
Evan Malter has been a small business owner serving small business owners. Now he is innovating ways to help them finance their growth. His new venture, ZipCap, provides 12-month term loans to small businesses which can get 100 or more customers to pledge to spend a minimum amount during the year. The amount of the…
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To Grow, We Have to Embrace Social Media
We all have our issues with social media. As soon as we get comfortable it changes. Unfortunately, that's an advantage! The tools are getting better in many respects. It's not a smooth road but it does lead to greater awareness. Anyone interested in growing a business, building a career, and developing strong relationships has no…
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Does the fact you have info about your customers’ behavior change their expectations?
If you have a restaurant and customers use Facebook to announce their presence, do those customers expect the restaurant to notice? What if they are checking in frequently? Do they feel the restaurant should acknowledge them? We don't have good answers yet, but as this Harvard Business Review article points out, large chains like Starbucks…
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Why we will always lose customers unless we have a strategy to retain them.
Two of my Facebook friends are deceased now, but they are still in my Friends Count. Of course, I appreciate seeing their names although I don't visit their profiles. I do remember them fondly when I see their names in the list. Deceased customer names in a marketing database? Not such a good idea. Unfortunately…
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Why we have to stop answering our own questions
Most of us believe we have to talk in order to be persuasive, but one of the best ways is to ask good questions, listen to the answers, and integrate those answers into the way forward, acknowledging the person who contributed. PeterBregman.com: If You Want People to Listen, Stop Talking, 2015-May-26 by Peter Bregman It…
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For the next level in building customer loyalty, go from managing relationships to engagement to success
At the leading edge, our competitors are now focusing on customer success in order to grab more market share. Relationships are all well and good, but the way to know if a relationship is really working is to monitor the success of our partner. CRM software is designed to help us manage ALL our relationships:…
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Every business has to define what loyalty means for itself
I was reading about the difference between conservative and liberal worldviews, and the author classified loyalty as part of the conservative worldview. That makes sense, but I think it speaks to the traditional definition of loyalty as a sort of tribal value. Loyalty in a business sense is about an enterprise including in its long-term…
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Recognizing which customers can become advocates
Whenever I become the customer of a new web service, I'm often offered the opportunity to get reward points or even discounts for promoting the service on social media or for recruiting my contacts to join. While it's not offensive, it's usually pretty useless. It's too early for me to recommend a service I just…
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Fighting every instinct, trying to communicate vision for a group
Part of being a leader is making sure the vision is communicated. As an innovator, I find that extremely difficult because I don't like repeating myself. I want to find a NEW thing to say. I work hard at being a good leader, but I may be missing the very first step. So onto…
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