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New customer benefit: sharing back data
A few companies are already giving data back to their customers, such as Pandora and Waste Management. We should always be looking at the data in our order systems and CRM platform to see how it could strengthen our customer relationships. I believe that in the future, companies will be entitled to request the data…
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Practice, practice, practice
Sigh. I’m addicted to learning and not to practicing. It’s really biting me now. JamesClear.com: Stop Thinking and Start Doing: The Power of Practicing More, 2015-March We assume that if we knew about a better strategy, then we would get better results. We believe that a new result requires new knowledge. What I’m starting to…
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If you say Houston is 4th-largest, be prepared to be disappointed by our influence
Yesterday I was talking with some friends who were trying to raise publicity for a project and they tossed out the "4th largest city" meme with regard to Houston. When we are trying to be influential, we have to understand our status. Houston city limits may provide the meaningless 4th-largest designation, but in terms of…
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What makes me think… remembering David Carr
So many good ideas and observations have surfaced from the late, great David Carr today. I was not always a fan, but everyone is sharing their favorite clips, and I am blown away by the insights he achieved. Reading the clip below, which says that literature helps us understand things we cannot experience, brought back…
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In building a relationship with email, go to your customers’ space in your head
Maintaining an email-based relationship with a prospect can be very grueling. "Checking-in" emails just don't work. News from our own companies are usually too self-serving. To engage someone by email, we should first sit and think ourselves into their office… even if we've never been there. What's going on in their world? It used to…
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Is Friendship Being Changed by Social Media?
My assumptions about friends on social media were up-ended by this story in The Atlantic. A well-connected artist decided to get to know her 600+ Facebook "friends" better. Much to her and my surprise, many casual connections were excited to extend their friendship off-line. She visited and photographed them, usually in their homes. My hunch…
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When do we get to print the marketing?
For most of us marketers, printing has become a luxury. We don't avoid printing because we think people don't enjoy it (when done properly). We don't avoid it because it isn't profitable (when done properly). We avoid it because it requires a capital outlay and a risky expense that we can avoid by putting our…
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Tips for networking online with people you haven’t met
Using Twitter and Facebook to create strong relationships with people you've never met is much more challenging than people realize. (LinkedIn is easier because it stays on professional topic 90% of the time.) I once offended someone I really admire by trying to be funny on Twitter. Two years later, I still wince when I…
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Defining a value proposition with meaningful differentiation
After earning an MBA, after spending 30 years reading about business strategy, after dozens of seminars and webinars and coaching sessions, business educators find it hard to stump me. In my struggle to market Steady CRM, my value proposition is an approximation, nothing that's providing any traction yet. Potential customers nod, but they do not…
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