-
Learn how to drive your own brain
No two brains are alike, but the principles of operations are becoming well known. When I get a new computer or an unfamiliar applications, I usually try to operate it a few days without looking at the manual. Then I sit down with the manual and really dig in. I learn about functions I never…
-
It’s not enough to know your customer–you have to know their context
Over the long run, you have to know your customers, but in the short run, where sales are closed, you have to know their context. So the customer relationship management system is not just a collection of names, addresses and labels. It's a place to keep up with an evolving situation. Medium: How to 'Know'…
-
Do your prospects see themselves as buyers?
One of the big challenges in identifying prospects for a product or service is selecting people who have 'mental access' to it. By that I mean, when they observe it, can they imagine themselves using or possessing it. If they cannot, then that's your biggest marketing hurdle. Maybe you should identify different prospects. It's not…
-
How bad managers torpedo good intentions
Gallup recently studied employers who have a high percentage of employees 'actively engaged' versus employers who don't. Not surprisingly, they found the big difference was companies that provide lip-service to good management versus those who challenge themselves to constantly improve. I've paraphrased the 7 differences: Involved, curious leaders who want to improve Terrific HR departments…
-
Be choosier about your customers, and think twice about referrals
For many solo professionals, having a business model based solely on referrals is a matter of pride. If you receive a sufficient number of referrals to be selective, you are very lucky. In the long run, identifying your best prospects and pursuing them is better for your business. If your customers give you many referrals,…
-
What are we writing here?
In the world of writing for a living, the hacks will always be with us. Even if you write for traffic, you can still write with heart. Medium: Think you have empathy?, 2014-Apr-30 by Barry Enderwick When was that last time you fell in love with some good content? The answer is, of course, never.…
-
Empowered by CRM tools
We now have many tools for keeping track of customers and capturing transactions. We can set automatic reminders and prompts. And we can use those tools to drive away our customers the same way a nagging sales person keeps calling, "are you ready to buy?" We can use the same tools to send very human,…
-
Why you should be creating something
Too much consuming leads to boredom. Meaning comes from making things, whether it's friendships or clean closets or symphonies. Start by making things, and then make better things, and then you can rest. Clear blog: Create Things, 2014-Apr-21 by James Clear Choose to be a creator. In other words, the world needs smart people to…
-
Consider the wages of nice
If you're very clever, being nice is a chore. However, when you need to influence people–it's a requirement. I think Penelope has the right approach in the article below: tap into your own good intentions and generosity. It's hard work but it's not less important work. Penelope Trunk Careers: 5 Ways to Make People Think…
-
Why culture is a by-product of action
One of the best ways to control ourselves is to establish processes which can become habits. But in a company, these processes can become deadly. People follow them without grasping their meaning. So leaders have to find meaningful ways to display their values by taking actions, over and over again. Do your actions display your…
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
QVIews 