QVIews

from Theresa Quintanilla

An Archive of the old QViews Typepad Blog

  • Assigning ourselves a job

    Looking for a job is not about working on a resume or searching job listings. It's about assigning work for yourself. Ask The Headhunter: 2 Big Time Sucks: Resume and Slowpoke Employers, 2014 by Nick Corcodilos What’s the problem (or the opportunity) the manager faces? What are the possible solutions? What resources will you need…

    QVIews

    April 7, 2014
    Zigging when others zag
  • Managing versus making things happen

    Many people are promoted for the ability to "make things happen," and many people start successful businesses because they know how to accomplish wonderful things. Unfortunately, execution is different than both management and leadership. When these "executives" manage other people, they hold them back. When we are managers we must stop doing and start helping…

    QVIews

    April 4, 2014
    Worthy of imitation
  • What Zuckerberg was thinking

    The purchase of Oculus Rift did not arrouse my curiosity, but when Dave Pell of NextDraft pointed to a story by Lev Grossman… I figured out why Zuckerberg got so excited. And I must admit, it's pretty exciting! Any technology that helps people do things, as opposed to doing things to them–that's worth understanding. Time.com:…

    QVIews

    March 30, 2014
    Comic relief, Risky marketing
  • Ideas ≠ business as the Daily Candy demise heartbreakingly demonstrates

    Daily Candy was the email newsletter that opened my eyes to the medium. I read it nearly every day from the moment it was discovered, even though it gradually become less joyous. The idea that reading an email could be a lovely adventure blew my mind open, and the original Daily Candy is still the standard…

    QVIews

    March 29, 2014
    Borrowing fame, Worthy of imitation
  • Why sharing information is not a good indication of reading, liking, using or anything

    Sharing links in social media has become one of the most sought-after behavoirs by marketers. Certainly, it can increase your exposure, but does it really establish a sustainable market for your news, products or services? It's becoming increasingly clear that people share links to make themselves look good or to become popular. So think before…

    QVIews

    March 20, 2014
    Trends that could trip you
  • Curiosity versus Creativity encourages Engagement

    Valeria Maltoni recently made a very good point about using social media to demonstrate our creativity or cleverness as opposed to opening up the opportunity for our followers to grow and shine. She also points out this approach requires depth, not breadth. What occurs to me is you stick to a certain topic over a…

    QVIews

    March 17, 2014
    Risky marketing
  • Disciplining ourselves to see the customers’ point of view

    Seeing our business from the customers point of view is always difficult. I've always thought of myself as an outlier because, for me, any travel is a desirable adventure and instead of something I've had before, I usually want something new and unique to the place I'm going. I can understand that others want to…

    QVIews

    March 10, 2014
    How to market systematically
  • The painful part of free media

    All this free social media is so hard to maintain. NY Times: The Plus in Google is Mostly for Google, 2014 The value of Plus has only increased in the last year, as search advertising, Google’s main source of profits, has slowed. At the same time, advertising based on the kind of information gleaned from…

    QVIews

    March 6, 2014
    Living in trouble
  • How to get more story-telling into your writing

    Not that you can tell, but I've been trying to incorporate more story-telling techniques into my writing. I understand why it's valuable, but I'm having a great deal of trouble changing my habits and establishing a new process. That's way I appreciate this advice from Cory Doctorow. Now if I could make this into a…

    QVIews

    February 26, 2014
    How to market systematically
  • Why we have new problems but better choices

    I was introduced to Nonzero by Matthew Wettergreen and this quote from Kevin Kelly reminds me of my own progressive mindset. We should never feel threatened by the new. We should be ready to manage our new problems with better tools. Edge: The Technium, 2014-Feb-3 by Kevin Kelly I call myself a protopian, not a…

    QVIews

    February 24, 2014
    Heart on your sleeve, Living in trouble
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