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How the Cloud Pulse May Become “Proof of Life”
In an article on Mashable, Adario Strange introduced me to the word "cloud pulse." (He may have invented it.) Updating your activities in social media is not just a method for connecting or promoting yourself. In a strange way, it's a way of demonstrating that you are alive… as in, 'I have a cloud pulse.'…
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The Discovery of a New Ally in Fighting the Misunderstanding of EMail
I've grown accustomed to 'mass misunderstanding' when it comes to email. Both business professionals and others have all sorts of unfounded and irrational beliefs about it. It's compounded by the fact that email isn't just one thing, and it doesn't stand still. It's constantly evolving and branching off. I suspect one cause of the misunderstanding…
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Framing innovation as a choice
Enjoying innovation and making a living off innovation are two very different things. It's too easy to be a spectator and a speculator. For business, the only innovation that matters is one that users can embrace. And before they use it… they have to choose it. Choosing something new and untested is risky, and usually…
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Houston Marketing Professionals Interacting with HiMA on Jan 22 (photos)
Last night I was able to take a few snap shots of an excellent mixer for Houston marketing professionals put on by the Houston Interactive Marketing Association (HiMA). If you hate my retouching, let me know (theresa@qviews.com) and I'll send you a link to the original JPG's.
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Are you waiting for the perfect moment to connect?
If you frantically chase your contacts, you'll annoy them—and make an impression. If you pull back and keep the parts that work, you'll be ahead of everyone else. Blue Penguin Development: Solo Professionals, Start Your Engines, 2014-Jan-10 by Michael Katz It’s not so much the fine-tuning that yields the biggest benefits, it’s the act of…
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Seeing the cultural ‘gotcha’
We frequently hear sweeping and inaccurate comments about a company's culture. The entire article by Justin Fox (linked below) is highly recommended to suggest the nuances. Anytime a company becomes large, it also becomes culturally complex, and it becomes more and more difficult to find consistency. Fox recommends a book I had not encountered before,…
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Sponsorship Versus Advertising
Over the years I've come to see sponsorship as better than advertising. Choose some charity or program you believe in, that's congruent with your business, then promote two for one. Seth Godin explains five reasons to sponsor… I've excerpted a couple below. Seth's blog: Understanding Sponsorship, 2014-Jan-10 by Seth Godin 2. It might be a…
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Thriving with Google and Bing in 2014
If your communications with prospects is being served up by Google and Bing (and it is), then you have to understand how they present you to your audiences. Learn how to correctly feed your information into the search engine results page (SERP), and if you don't do this yourself, check and make sure someone's doing…
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Using emotional intelligence to drive innovation
The article cited below focuses on the ways that emotional intelligence can be harmful or useless, but the author also mentions how helpful it is for solving communications challenges. When you have to explain the need to change, a different set of skills are needed than those for identifying the best way to change. The…
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Context trumps automation…
When we move up to the next level in management, we'll be able to use computer data to help us do a better job. HBR Blogs: Algorithms won't replace managers but will change everything about what they do, 2013-Dec-20 by Walter Frick Walt Frick: What skills keep that human from being replaced? Tyler Cowen: People who…
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