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Taking a few months to practice Thinking Slow
I like to think. Seriously, it's one of my 'Stengthsfinder' strengths–which means I'm supposed to use it and develop it. But that's not why I'm launching this project, a multi-month discussion of Daniel Kahneman's Thinking Fast and Slow (to be known here as TFS). For me, TFS's biggest revelation was why the marketing profession is…
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Loyalty means working through the challenges of staying connected
I was going to write about products I feel loyalty toward, but I just had an argument with my daughter, and I think it's a good time to remind people that loyalty isn't a bed of roses. Loyalty means hanging with someone or something even when you know its weaknesses. It means you see someone…
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Brands helping people be loyal
Although I was not able to attend the event, I was very pleased to see one of my favorite brands, Sony, supporting Houston artists. I also love the email newsletter Flavorpill. I'm not able to purchase anything from either of these brands right now, but I'm glad to show my support. Flavorpill: Sony@713, 2012-Dec-13 Swing…
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Why being able to like a brand is important
Don Peppers has an excellent new post about loyalty management which I quoted below. Normally, I analyze loyalty as an attitude, but Peppers correctly points out that businesses can't usually afford to do that. Nevertheless, customers who buy you because they like you are much more valuable than customers who buy because it's convenient, or…
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Make your presence known by mastering something
Rob May is one of my favorite entrepreneur-philosophers. And he reminds me about one of my favorite things about Houston. When you meet a Houstonian, the proper greeting is "So what are you working on these days?" We are fearless about trying things for ourselves. Rob reminds us that we can't be dilettantes, we have…
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Name it, claim it, change it
In her book 11 Rules for Creating Value in the #Social Era, Nilofer Merchant has a rule "Learn. Unlearn. (Repeat.)" She writes about the necessity on constantly adapting to the evolving business scene. One of the big challenges is 'unlearning.' To start, you have to recognize something is wrong, which may require getting advice from…
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For the holidays, give someone power to find music they love
As a loyalty fanatic, I've decided to show some loyalty to my favorite products and services this holiday season. First up, Pandora. I've heard people whine about the ads on Pandora and my response is… for $36/year, you can support one of the finest listening innovations ever developed. You can pick up gift card subscriptions…
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The future of marketing is unified data
For several years now, the most persuasive case studies in marketing innovation have been around unifying the company's view of the customer. Being able to see every message and interaction a customer has experienced is very challenging because it requires a system. Small companies have some advantage in having fewer people and data flows to…
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Pick you stories carefully–they’ll color your decisions
The most important thing I'm learning from Daniel Kahneman's book, Thinking, Fast and Slow, is that we make up stories to explain our world regardless of our level of understanding. Something happens–our brain makes up an explanation. It's crucial to understand that our brain will make an explanation up under any circumstances. The most serious…
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Why recommendations are worth doing fast and specific
In the long run, we need support from our friends and supporters to get along in our work and our lives. Have you ever gotten assistance from someone who did all the wrong things and made matters worse? That's what it's like to get a poorly thought-out recommendation. Good recommendations are specific and useful. It…
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