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Google in the morning, LinkedIn in the evening, Pinterest after supper time
Twitter after lunch and Facebook all afternoon… That's not entirely true, but it's fun to write. For most of us, just getting the message out is nothing short of a miracle, but there are better and worse times to post. Of course, the best approach is to observe your own target audience, but the Mediabistro…
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Traveling with our customers
Yesterday I spent hours researching a major prospect. I came up with a matrix of about 25 people who could have knowledge or input into the problem we solve. Getting from the people most troubled by the problem to the people capable of buying the solution will be a long and tricky journey. MathMarketing: The…
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Keeping up with our communities… let the juggling begin
Reading about Andrew Hyde settling (a little) at Hamburg-based HackFwd made me think about the several communities I struggle to keep up with. I do think that trying to serve a community keeps you on your toes and strengthens not only your goals and talent but also management skill. The more you want for your…
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How to drive your customers to loyalty
I recently met Dale Harrison and he told me one key to loyalty is getting the customer past the third successful interaction with the company. At that point, loyal behavior can be the norm. That's one of the most valuable insights I've encountered in a long while, and is reinforced by the terrific research from Communispace,…
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On becoming media and our obligations to our audience
The lines between consumer and producer of media are being erased, and it's happening to marketers first. Two questions strike me… Do all marketers have to become media? Will some be exempt? What responsibilities do we assume when we become media? Are we ready for them? Fact checking, follow-up, and objectivity are all things we…
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9 Things I learned at TEDxHouston
On Saturday, November 3, 2012, I attended TEDxHouston at the Asia Society. I've attended all three of the TEDxHouston events, and I'm thrilled by the progress they've made in putting on a world-class event. Fun and games are an important part of any TED event, and Christine Stevens and I enjoyed the Smilebooth. Supporting TEDxHouston…
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Pictures are content, not illustration
As a writer, I have to keep reminding my self that pictures are content in their own right. I don't happen to think visually, but I'm probably in the minority. So I try to be nice to my readers from time to time. Taken at the Texas Contemporary Art Fair MailChimp blog: Same Content, Two Very…
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Consider the Reverse Resume
For many of us, updating the resume is a ritual of humiliation. We look back a history of jobs and remember how they ended. Even if we stepped out at the height of success, we remember our hopes–the things we couldn't accomplish. Maybe there's a way we could expunge those ghosts. Guha suggests the process…
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A Working Future based on a Community of Work
Dave Logan makes a compelling argument that the health of a company depends both on the future as communicated by its CEO, and on the CEO's commitment to realizing the performance required to realize that future. I don't disagree with him, but I don't think it's the only way a company can flourish. Speaking from…
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How to start the ball rolling toward group behavior change
Business-to-business marketing is always about changing the behavior of several people at once. Getting a champion is great, but at some point, you have to precipitate a larger movement through the company. The legal and purchasing departments have to get on board. You have to arm your champion with the tools to realize big change.…
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