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Collecting versus Hoarding
It has certainly become too easy to collect things with a computer. At work, I clipped news stories for a year and then realized I had NEVER referred back to one of them. We see something we think might be useful, and we just CLICK. Think before you click! The problem with hoarding is that…
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How to take your work personally and keep your sanity
Yesterday I had lunch with Christine Stevens. Neither Christine nor I fit the general preconception of 'creative professional,' although Christine loves to paint. (I just collect things.) But both of us arrive it our job with boundless creativity every day. We figure out better ways to operate a business. Our specialty is marketing but our…
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Locate your audience before you ask for their attention
As a target audience, we should generally welcome the ability of marketers to limit their messages to us, based on our location. Until they abuse the privilege… FutureLab: The Attention Economy is Now the Location Economy, 2012-Aug-30, by Dominic Basulto Now that smart phones are ubiquitous these days, with people carrying them around 24/7, it…
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Serve your customers with better data
Instead of saving customer data for your benefit, you should save customer data for their benefit. Bryan Pearson: Ecco experience repeats key lessons in good data use, 2012-Aug-27 I believe that most employees would embrace the opportunity to make the customer experience better. But it is up to the employer to provide them the…
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How much I enjoyed TEDxTheWoodlands
You see a lot of smiles in these pictures from TEDxTheWoodlands August , 2012. Unlike most TED events which are held in auditoriums, this even was held at the local Art League, and the attendance was limited to around 50 people. The had a raised stage on one side of the room, and it worked…
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Is there better data in the big data?
Who has been joined by where, when, why and how. Don't collect data indiscriminately. Instead, figure out what you could do for your customer when you know more. Then look for these types of data. 1. Who the customer is as a person: name and contact information. 2. Where your solution will be used… as…
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What does loyalty mean?
For much of the business world, loyalty is a behavior of repeat purchase. As a marketing manager, I find that "repeat purchase" is often blocked by external factors beyond my control. Where I can make a contribution is in the building of solid, long-lasting relationships with people who may purchase or may influence purchase. Many…
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On making friends and networking
Vulnerability has turned up a couple of times in the last few days, as a way to get people on your side. Self-deprecating humor has tremendous value in business relationships. When you're planning your image, think about using your weakness to make friends. Penelope Trunk: Networking Means Making Real Friends, 2012-Aug-23 You cannot connect…
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In a new model for economic success, people are slack resources to be leveraged
I believe the next big wave of successful entrepreneurs will find a way to tap into our under-employed people. The old model of searching for a low-risk peg to fit into the hole in your organization is becoming uncompetitive. Instead companies need to look at the under-utilized human resources right under their noses. The managers…
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How to be inspired by business-to-business marketing
It's too easy to get bored by your own information. Be sure and check out what other people are doing. Here's a great selection. Hubspot: 10 B2B Companies that Create Exceptional Content, 2012-Aug-21, by Meghan Keaney Anderson One of the biggest concerns we hear from B2B companies when we explain the importance of content creation…
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