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Enjoy “Emotional Equations” with me Wednesday night at Brazos Books
Last week I took an impulsive trip to NYC to see Chip Conley talk about his new book, Emotional Equations. Then I found out that he'll be here on Wednesday, March 7 at the Brazos Bookstore. Chip is the archetype of the CEO who leads with his heart. He's been my inspiration for the last…
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Finding the appropriate challenge #li
Instead of waiting for your boss to configure your job, you have to hunt for the challenges that will make your job satisfying. Reward yourself. Harvard Business Review: The Science Behind the Smile, 2012-Jan/Feb, Interview of Daniel Gilbert by Gardiner Morse We know that people are happiest when they’re appropriately challenged—when they’re trying to achieve…
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Follow the Story of a retail chameleon #li
At the GEL Conference one year, I took a NYC retail tour with Rachel Shechtman. Retail innovation is alive and well, even with high-priced real estate. Of course, New Yorkers love to shop. It's more integrated into life there. Now Rachel and her friends have a fascinating new retail adventure named Story. They intend to…
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Interrogation beats affirmation #li
If we want to accomplish extraordinary things, we figure out first what we have to work with. The Telegraph Business Club: Can we fix it is the right question to ask, 2010-Jun-19, by Daniel Pink In a nifty set of experiments, three social scientists explored the differences between what they call "declarative" self-talk (I will…
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We’re always trying to achieve ‘free, perfect, now.’ #li
Making the customer happy has never been easy. There's no objective answer that will satisfy their contradictory needs. And they really don't expect a final answer. They expect you to pay attention and keep trying. How we move: The strategic planner's dilemma–find a balance between why and what, 2011-Dec-29, by Carolin Dahlman Through my side…
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Explaining ideas, from every direction, giving them a life #li
The best ideas do not survive. The ideas which receive the best support survive. I highly recommend this entire article, but the two points that were most powerful for me are below. Life. Then Strategy: How to explain an idea, 2011-Mar-16, by Mark Pollard 4. Show, pause, repeat your way through Do not over-speak. Do…
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Planning to share ideas in a sustainable way #li
Do you ever wonder if an idea is worth tweeting about? Wonder if you should spend more time saying something more original? Well, the answer is Yes and No. Here's an excellent way to plan your marketing communications, regardless of which media channels you use. I discovered this idea with Noah Brier, but the Robin…
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Lead generation is not about flashes of brilliance. #li
When people ask about the secret of lead generation, I know they are looking for a silver bullet, to be shot one time, making all the prospects flock to them. Not happening. Lead generation is about slog, slog, slogging consistency and persistence. Hubspot: Sustainable Lead Generation, 2011-Dec-23, by Corey Eridon 1.) Blog, blog, blog. If…
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Write like you know you’ll need help #li
The most interesting thing about David Ogilvy's approach to copywriting is that he assumed that he would struggle and need the help of other people. It's humbling to realize that we shortchange ourselves when we just write something off the top of our head. Letters of Note: I am a lousy copywriter, 2012-Jan-24, by David…
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Finding an audience that cares #li
Building a great list of people who await your messages is very challenging, but in the end, it's the only way to have a marketing system that's sustainable. Blog: Trap of Social Media Noise, 2011-Dec, by Seth Godin The game theory pushes us into one of two directions: either be better at pump and dump than…
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