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Creativity is defined by constraints, a tribute to Norman Berry #li
When I was being taught how to provide direction for creative people at Oglivy & Mather, they said that a narrowly focused objective was crucial to a campaign's success. I'm proud to say that I actually heard Norman Berry say "Give me the freedom of a tightly defined strategy." He said it often. Wired: Need…
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Share the good things other people say. #li
I wish I always had something to say, but sometimes the best I can do is point to something worth saying. Chasnote: Advertising as curation, 2011-Nov-20, by Chas Edwards We’ve spent the past 15 years arguing over the size and shapes of banner ads and the click-through rates they generate, and this has distracted us from…
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Beware of the job that doesn’t help you learn. #li
If you're job doesn't allow you to learn, it's dangerous to your career. There's no longer any job security in doing what you know. Brazen Careerist: How to find a job you'll love, 2011-Nov, by Penelope Trunk When people talk about their job, they are really talking about their learning. When we say, "What do…
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Why I write newsletters, or how to control the conversation, I hope. #li
Today I have an unusually long quote from someone else. It's probably a violation of Fair Use, actually, if you know what I mean. (So I hope you don't!) I think of it as an homage to Michael Katz, so if you like it, please run over to Blue Penguin Development and buy something. Anyway,…
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Way to start Thanksgiving: my boss told me she’s glad I’m working with her. #li
Yesterday before I left the office, my boss called to tell my that she's grateful that I'm working at MosquitoZone.com. What a great way to start the holidays! I'm grateful to be there.
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Don’t thoughtlessly let Facebook create your image. #li
I have seen amazing benefits from Facebook, many of them beneficial to me personally. But I will not carelessly let it create the me that it thinks exists based on the information it harvests. I don't agree with everything I read. CNet News – Molly Rants: How Facebook is ruining sharing, 2011-Nov-18, by Molly Wood…
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Decorating my mind with a Cube Grenade from Hugh MacLeod’s Gapingvoid.com
In my new job at MosquitoZone.com, I don't even have a cubicle. I have a big comfy office with large windows. To keep myself on track in my job as a marketing manager, I ordered a new picture to hang above desk. At the website Gapingvoid.com, artist Hugh MacLeod looks at contemporary marketing and pushes us…
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At Drupal Camp in Austin #li #drupalatx
My brother Tom Landrum and I are enjoying Drupal Camp Austin. The weather in Austin is wonderful and the facility is very comfortable. The speakers I've seen so far are also well put together and have something to say. What I'm going to enjoy today is just feeling free to be social in the media.
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You can’t have a conversation with people who aren’t paying attention. #li
Today's post connects back to Rob May's comment that innovation has moved from product to marketing. The biggest challenge facing business today is getting and keeping attention. Blog: When minimal-viable-product doesn't work, 2011-Nov-5, by Seth Godin Inherent in the process of minimal viable product, then, is a trusting, large permission base that will eagerly listen to…
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Treating privacy as a chance to strengthen your relationships #li
Privacy means different things to different people. Instead of publishing a privacy statement, you could ask your customer what it means to have their privacy honored. New Rules: Privacy is a type of conversation, by Kevin Kelly Firms should view privacy not as some inconvenient obsession of customers that must be snuck around but more…
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