-
Enjoyed Art Car movie last night
Last night we parked our car at the New Place and walked across the street to Miller Outdoor Theater to see the world premiere of Art Car: The Movie. The musicians of the soundtrack, Thunderado (pictured above), rocked a wonderful jazzy set before the movie. The weather was perfect. The movie is full of the most…
-
Vital to success: doing the boring stuff right, especially in lead generation. #li
After you cut through the clutter and dazzle everyone with your inspiration, be sure and bring home the bacon. (And yes, I feel guilty for writing in cliches.) Hubspot: The five critical components of lead-capture forms, 2011-Nov-3, by Sarah Goliger Position – length – right fields – privacy – button
-
Why the evolution of marketing is accelerating. #li
Rob May outlines a fascinating hypothesis that product innovation has become relatively easy and now the competitive edge lies in marketing innovation. Coconut Headsets: Innovation is dead–it was killed by innovation, 2011-Oct-30, by Rob May Innovation happens when it gets rewarded, and the rewards for product innovation are smaller than they used to be. It’s…
-
Reminding myself to find the goal and stick to it. Especially when composing email. #li
Email spammers know exactly what they’re trying to get the reader to do. It’s not an esoteric goal, like giving the reader a better understanding of product offerings. How the hell can you measure success with that goal? Spammers want an email open so they can infect you with malware. Or they want a click…
-
How to use stories strategically #li
This article echoes something I recently learned about using stories in public speeches. You have to stay focused on the point, NOT the narrative, and you have to let your audience fill in the emotions. Knowing what your audience wants to know is also very good advice. These days, when I think someone is covering…
-
How business-to-business companies are facing the lead generation challenge. #li
I recently ran into a friend who is a business owner at a networking function and he asked, "Have you figured out how to generate leads?" "Yes," I answered, "it's really hard work and you have to find something to say other than are you ready to buy?" He sadly shook his head and walked…
-
For Christmas, I want an empty inbox. Sigh. Only if there’s a Santa… #li
To all those people who've recently emailed me: you have my deepest sympathy.
-
If we stop taking the little things for granted, we find new possibilities. #li
It's easy to take the little things for granted, but if you just notice them, they'll open up your mind to new possibilities. I just started using the Apple Magic Trackpad, and it's just a little joy at my fingertips. What little source of joy are you ignoring? Brains on Fire Blog: A Culture of…
-
Today is the first day of the rest of your data’s life. #li
Online backup is a wonderful thing, but you can't assume it will always be there. Use these services to protect yourself but don't become dependent on them. ExtremeTech.com: Firefox is the cloud's biggest enemy, 2011-Oct-28, by Sebastian Anthony The browser is the portal through which the entire web is experienced, after all. In actuality, cloud-based computing…
-
As Daniel Kahneman suggests, today I’ll focus being happy and remembering it happily, too. #li
Thanks to Maria Popova for directing me to Daniel Kahneman's inspiring TED presentation about the difference between being happy and thinking of yourself as happy. Brain Pickings: Thinking, Fast and Slow: A New Way to Think About Thinking, 2011-Oct-26, by Maria Popova Among the book’s most fascinating facets are the notions of the experiencing self and…
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
QVIews 