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Better Storytelling with 3 Reveals, from Ann Handley
I'm still on the road to become a good storyteller, and Ann Handley recently offered a great tip. (A-ha: better way to connect with the reader.) Total Annarchy newsletter: Yes, You Did See Me on MasterChef, 2023-Jun-4 by Ann Handley Every story should reveal three truths. I call this the 3 Reveals (because I'm not…
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An Octopus View: the Fluidity of Time
What I found most valuable in this evocative article is the idea that our perspective of the past should not become fixed. Our memories are malleable, and we should be ready to reinterpret and reuse the past to better understand the present and imagine the future. Aeon: Octopus Time, 2023-Apr-20 by David Borkenhagen Its web…
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Values Vs. Beliefs
Values weigh more heavily than beliefs with respect to our actions. (Hint: they have $value.) We are willing to pay the price to reach something we value. Digital Tonto: Values Always Cost You Something, 2023-May-21 by Greg Satell …values are often confused with beliefs. When you’re sitting around a conference table, it’s easy to build…
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Thinking about communicating ideas
Greg Satell's 5 Rules paraphrased to my words: Clarity first: avoid technical and unusual words (Hemingway it.) Streamline the message as much as possible, removing anything of doubtful value. Be mindful of the reader's 'cognitive budget.' Would it be worth mine? It shouldn't sound like writing, but like talking with a friend. NO styling. (Except…
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Communicating with Artificial Intelligence
I have been dragging my heels about learning ChatGPT. I know I have to do it, but I like the old way of doing things like research and editing. Plus, if I'm going to have to double-check its output, what's the point? Frank Shaw, the Chief Communications Officer at Microsoft challenges me: LinkedIn: The Future…
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Empathy can be a Weapon as well as a Comfort
Empathy can be as simple as a speaking glance that says "I heard you." Or it can begin by asking someone Why do you feel that way?, then listening without making them feel judged. We usually use empathy to acquire allies, but it's equally important to understand the feelings of our competitors and enemies. If…
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Building Trust in Marketing Messages
Michael Katz just published a great newsletter issue about building trust with your audience. It's fun to read, and I won't give away the message here! Blue Penguin Development: Trust-Based Marketing, 2023-Mar-16 by Michael Katz Trust is Not a Given Since that day [first-time paragliding], I’ve given a lot of thought to trust (and life…
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Your Customers’ Experience of ChatGPT
Marketers are excited about using ChatGPT, but are customers excited to experience ChatGPT-generated marketing messages? As a customer, I would like the quality of marketing messages I receive to increase, while the quantity of them decreases. That doesn't sound like an automatic result of using any AI tool. Thanks to Liz Miller for laying out…
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Aaron Sorkin on his new Camelot production
“I like that Arthur thinks if we can just keep telling these stories, then people will be inspired and they’ll believe that we do have greatness in our grasp, and that you have to keep trying,” he added. “The greatest delivery system for an idea ever invented is a story.” via www.nytimes.com
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I like the way Chip Conley ends this apology example. I may have to keep a copy in my back pocket: “It’s not easy for me to say I’m sorry, but not admitting a mistake is worse than pointing out a mistake. While I still believe in my logical point, I lacked empathy and artfulness…
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