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Passport to loyalty
I look forward to the day I have one. New Rules for the New Economy: Since a relationship involves two members, investing in it, its value increases twice as fast as one's investment, 1998, by Kevin Kelly If you shop a lot you will carry a "passport profile" based on the P3P protocol (or one…
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Inspecting everything today. Looking for what’s functional. #li
There are many things in my life that have stopped working the way they once did. Getting rid of them.
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Recruited someone to help with posting for Steady Stream Publications. #li
It's a relief to know that some of my publications will continue to grow as I move into full-time work at http://www.MosquitoZone.com. 
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Supported Houston artists at We Heart Handmade Art Saturday
Last Saturday I attended the We Heart Handmade Art show for local Etsy designers, held at West Elm on Westheimer, and curated by Magda Sayeg of Knitta. I bought a handsome mug decorated with a mosquito to use at my new job at www.MosquitoZone.com. The artist is Paule Hewlett of BeyondHer.com. I also enjoy delicious…
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Studying how to delegate more club activities ahead of new job at www.MosquitoZone.com #li
My starting full time work is actually going to be very good for the various clubs I belong to. More people will have to get involved!
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Blogging has become fundamental to good marketing #li
I have nothing to add. It's true, it's so true. Huffington Post: Six Reasons Every Brand Should Blog, 2011-Jul-11, by Paula Berg Companies that blog have two times the number of inbound links versus companies that don't 46% of companies with blogs have acquired customers from a blog-generated lead 58% say that they are better-known…
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New job! I’m psyched to start working next month at www.MosquitoZone.com #li
I'll be the Marketing Manager. MosquitoZone targets oil & gas and engineering companies working in the tropics. They have an office in the Galleria area. MosquitoZone Corporation is a disease prevention company that controls the spread of tropical diseases through the scientific and strategic application of customized vector control programs. Our clients appreciate our scientific…
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Loyalty does not depend on exceptional product or service performance.
Seth Godin recently pointed out you can differentiate on three different bases: results, thrills or ego. Blog: Three things clients and customers want, 2011-Aug-16, by Seth Godin It's tempting, particularly for a small business, to obsess about the first—results—to spend all its time trying to prove that the ROI is higher, the brownies are tastier…
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Measuring things today and deciding what’s a worthwhile investment. #li
Since the list of responsibilities now outweighs the available time, I'll have to review the list and elimnate some things.
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Loyalty is as loyalty does. (Commenting on Kathy Sierra’s post.)
The amazing customer experience expert Kathy Sierra surfaced last week at Hugh MacLeod's blog in order to share a rant about the loyalty marketing movement. Although I totally agree with what she says, I think, as a member of the "Support Local Grow Together" movement, I can be really unselfish when I buy something. Supporting…