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Scanning, blogging and networking… Work, but not really work is it?
I spent a lot of time today doing things other people don't consider to be 'work.' However, I'm satisfied that I'm becoming more accomplished all the time.
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How to talk about yourself in advertising
While it's important to share your intent, your audience just not that interested in your plans, hopes and dreams. They want to know what you're doing and how it can make a difference. Share facts about yourself, what you make and how you do it. Let your actions speak for themselves. Digigen & the TinMan:…
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Why these are great times to be a creative professional
\\\ Excuse the poor quality of this picture but I do not have one more minute of patience for standing in front of the mirror, since it took 12 shots to get this far. And yes, I have a timer and a tripod, but it's all just too much trouble. I promised my friend Susan I'd…
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Improving my work schedule #li
I continue to experiment with the order of my activities every day, but I'm amazed to see how important it is to cycle through my projects. Everything needs to be touched at least once a week.
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Why we read between the lines and how to leverage that in copywriting
Direct mail copywriting has always made me uncomfortable because it's so pushy. But every piece of writing has an intent, and people read it with that intent in mind. Does your writing quickly and authentically convey its intent? You stand to lose much more by obscuring it. If you read the entire article excerpted below…
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Have to figure out how to spend more time doing my favorite thing: collecting and organizing information. #li
I love building systems, training people, organizing things, but when I don't have a great collection of information, I miss it terribly.
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Why today’s retailers have to choose between lowest-price and highest-touch
The stakes have been raised. When I'm checking out at a retail establishment, I expect them to be able to see my customer history. Unless they have a low-price strategy, I expect them to offer me a one-to-one relationship. The Art and Science of Customer Centric Growth: Me-tail, 2011-Aug-5, by Steven P. Dennis Me-tail can…
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Status Update: It’s a Monday morning, you know. #li
Yesterday I got back on the weight machine, and now all the weight-lifting of Monday morning seems doubly difficult. Fortunately, I'll be getting together with a team member in the afternoon, and that's something to look forward to.
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Realizing it would be easier to decide what NOT to do than what to do. #li
I know what I'm supposed to do, but the things I'm not getting "around to" keep nagging at my mind. It's time to decide I'm not doing them.
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Shopping for new ideas today. Feel free to send me one! #li
Working in a cafe. Ready to do some exploring.
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