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Sharing information is a social tool: Let’s give them something to talk about
When your audience shares the content you provide, they are seeking social status. If you're not providing information that will make them look good, they aren't going to share it. Investor Press Release: New York Times Company, 2011-Jul-13 Sharing as Information Management – With more content, more sources and more people to share with, many…
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New challenges from this weekend are testing my management skills this week. Trying to get a team on track. #li
All my teams are unpaid volunteers, so keeping them involved is very challenging.
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Unlearning what we think we know about social media
In marketing, we have to be careful not to generalize from our own preferences, especially if we're trying to grow a small business. Our social marketing should be what our customers like, not what we like. The best way to improve our marketing is to keep an eye on leading companies and try to learn…
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Finally starting to achieve some serenity about all these works in progress. Everything moves forward. #li
Since I work mostly on my own these days, my projects do not make quick progress, but I learn tremendously, and there's very little strife. My projects and I evolve.
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Productive day, but not in the ways I expected. Am really missing team members now.
I made progress busting down many barriers today, but also had many disappointments. I'm giving up on Tumblr. I've discovered I need to develop the next QViews newsletter before I update the web site. Every rewrite on my bio is sounding better. I just need to get all the threads laced together. And having people…
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Using attention like real estate
One of the ways to capture attention is to be scattered around in many places, buying your attention small and wide-spread. It's a pain in the neck to have accounts over many networks, but if you use each one strategically, you can dramatically improve your visibility. The challenge is tying them all together. Blog: Paying…
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Time to focus on bringing all my networks together #li
I don't think it matters so much who you know as long as you know a big diversity of people. And I don't think it matters how diverse they are unless they know you can connect them.
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Lots of visiting going on today, but I’ll try to finish a blog post on Goldesberry Gallery 20th Anniv. #li
I'm using the great pictures of Nancy and Oliver Goldesberry that Christine Tremoulet took.
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Misguided efficiency in the making of offers to your customers.
When people become achievers they develop a fascination with efficiency. We all depend on achievers to get things done. Freshly minted achievers see efficiency as the solution to the world's problems. But speaking as a reformed achiever, we eventually realize that efficiency has limited benefits. Shall we say that achievement doesn't scale? Nah, we're wallowing…
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Revisiting the “Passport to Loyalty” concept this week in light of what I figured out last week #li
Last week I found new insight into the way loyalty operates in our minds. The 'passport to loyalty' application is an experiment in consumer-led loyalty. We actually start with a handheld printed guide, and then leverage what we've learned onto a information system.
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