Tag: “brand icons” “fictional spokespersons” “brand characters” “story of the brand”

• Fictional Spokespersons

  Brands using fictional spokespersons, like Juan Valdez and Mr. Peanut, are finding success as the evolve them to tell the brand’s story more clearly

  QVIews

  July 11, 2006

  Uncategorized

  “brand icons” “fictional spokespersons” “brand characters” “story of the brand”