Tag: “new age branding” branding
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Brands Ought to be Tools
In a WSJ interview, Kevin Roddy is talking about the new viral video from Smirnoff, “Tea Partay,” and says good brands should move from being advertisers to being tools for consumers.
from Theresa Quintanilla
An Archive of the old QViews Typepad Blog
In a WSJ interview, Kevin Roddy is talking about the new viral video from Smirnoff, “Tea Partay,” and says good brands should move from being advertisers to being tools for consumers.