Tag: “real beauty campaign” “markets are conversations”
-
Dove Starts Conversation about Beauty
The Dove Real Beauty campaign succeeds as conversational marketing, but it remains to be seen if the Dove product line can fulfill the promise.
from Theresa Quintanilla
An Archive of the old QViews Typepad Blog
The Dove Real Beauty campaign succeeds as conversational marketing, but it remains to be seen if the Dove product line can fulfill the promise.