The publication MarketingNPV Journal points the way to a 2004 study by Booz Allen Hamilton entitled "Are CMOs Irrelevant?" CMO is the new acronym for Chief Marketing Officer, and the article proceeds to prove that just how relevant they can become. One of the most interesting arguments they make is that to become effective the CMO must define their role at the company as either "marketing services," "marketing advisor," or "growth driver." The article includes many valuable tips for all types of marketing leaders. Download it here.
The Many Roles of Marketing
One response to “The Many Roles of Marketing”
-
I’m doing a paper for my college course fundamentals of marketing, and i was wondering if you could give me a few pointers. I’m trying to find out specifics on my role as a marketing manager. I’m trying to convince a company that i can help them to target new and different consumers by a new product. I will need to justify how i as a marketing manager can help with the advertising and other specifics that are needed. If you can help me with a few definitions and pointers i would greatly appreciate it.
Thank you so much for your time.
thanks,
Amanda CobbLikeLike
QVIews 
Leave a reply to Amanda Cobb Cancel reply