Broadcast continues its decine into irrelevancy.

Link: WSJ.com – Gore Group to Start Cable Channel as Youth Forum by Joe Flint (subscription required)

A cable channel recently acquired by an investment group led by Al Gore is to relaunch Aug. 1 under the name Current, hoping to generate much of its content from viewers. The former vice president and his partners, including entrepreneur Joel Hyatt, are taking an unconventional approach to TV programming in hopes of attracting viewers aged 18 to 34. That demographic, heavily sought by advertisers, has become difficult for TV networks and newspapers to reach. Messrs. Gore and Hyatt say they hope young people will use the channel as a forum to express their opinions on news and current events. Viewers will be invited to submit short films, documentaries and home videos to be aired on the channel.