Here’s heartening evidence that media is changing in the right direction. All of us enjoy advetiser-sponsored media, but we have a right to "fair play."

MediaPost: Clear Channel Offers More Proof That ‘Less Is More:’ Time Spent Listening To Radio

Earlier this year, Clear Channel initiated the plan, which converted its stations’ standard advertising units to 30-seconds from 60-seconds, and reduced the number of spots and total ad time they aired each hour in an effort to win back listeners who’ve been migrating to other media, especially the Internet.

According to Clear Channel’s analysis of Arbitron’s Spring 2005 radio ratings report, listening to Clear Channel’s stations in the top 25 U.S. markets has increased an average of 14.5 percent over the Spring 2004 report. Clear Channel said the rise occurred across all formats, suggesting that the boost came not from a programming strategy, but from cutbacks in advertising clutter.