Category: Uncategorized
-
Marketers Spend More, Send Less Email
Big advertisers are now spending big bucks to improve the effectiveness of their email. Fortunately it’s not hard for the rest of us to see what’s working and copy it.
-
Yahoo Launches Trip Planner with Mastercard Sweepstakes
Yahoo Trip Planner leverages Mastercard marketing campaign to lure trial users to Trip Planner.
-
Game Advertising Takes Hold
Game advertising is becoming a mainstream channel for reaching young audiences, with lots of proven ways to invest your advertising dollars.
-
Domesticated Wilding (Temporary Billboards)
Snapple and their agency, Street Attack, have great success with moveable boards that carry the posters and graffiti for their urban events.
-
New Shopping-Buying Experience
At Lucky magazine, readers can use PayPal Mobile Text2Buy to purchase products via text messaging right out of the ads of 18 companies.
-
Desktop Application Connects SW Airlines to 2 million Customers
Southwest Airlines has been fabulously successful in offering a desktop application, Ding!, to its customers to help them keep up with schedules. Now they are rewarding customers with exclusive notice of discounts in the cities they choose.
-
And yet a new print experience
Fader magazine extends the print experience to podcasts of the music it reviews.
-
More Print Experiences
Hearst fashion magazines and TV Guide are both using events to springboard into experiences for their audiences that help them feel like an insider in the industry.
QVIews 