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Domesticated Wilding (Temporary Billboards)
Snapple and their agency, Street Attack, have great success with moveable boards that carry the posters and graffiti for their urban events.
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New Shopping-Buying Experience
At Lucky magazine, readers can use PayPal Mobile Text2Buy to purchase products via text messaging right out of the ads of 18 companies.
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Desktop Application Connects SW Airlines to 2 million Customers
Southwest Airlines has been fabulously successful in offering a desktop application, Ding!, to its customers to help them keep up with schedules. Now they are rewarding customers with exclusive notice of discounts in the cities they choose.
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And yet a new print experience
Fader magazine extends the print experience to podcasts of the music it reviews.
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More Print Experiences
Hearst fashion magazines and TV Guide are both using events to springboard into experiences for their audiences that help them feel like an insider in the industry.
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Magazine Ads Adapting
In an effort to hang onto advertisers, magazines are allowing them to take over the cover and create editorial-like ads. These efforts may actually improve the experience for the reader.
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Ultramercials Open Door for Honda
Honda shows us how to leverage the Ultramercial video-on-demand unit with a major demonstration of viewer engagement.
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Kiss Extends Brand to Coffee House
Anxious to maintain connections with their fans, Kiss is opening a coffee house in Mrytle Beach, SC.
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On Becoming a Virtual Brand
Brands appearing in virtual reality games are finding more possibilities than just extra awareness. They can test ideas and build loyalty by participating in worlds like Second Life.
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