QVIews

from Theresa Quintanilla

An Archive of the old QViews Typepad Blog

  • Welcome the Urban Mappers to your Streets

    While everyone else has been ga-ga over Google Earth and the satellite pictures, I have been equally thrilled with the blockview feature of Amazon’s A9 local search engine. Linked below an article about how they’re making it happen. Still a few kinks to work out. If you look here, you’ll see a picture of my…

    QVIews

    August 8, 2005
    Uncategorized
  • It’s Not a Shoe–It’s a Score

    DSW has released a savvy advertising campaign that focuses on the satisfying shoe-shopping experience. USA Today: DSW ads focus on ‘primal’ shoe hunt by Theresa Howard DSW, a retail chain owned by Retail Ventures, which also owns Filene’s Basement and Value City, taps into the bargain-hunting mentality of women — and their relationship with shoes…

    QVIews

    August 8, 2005
    Uncategorized
  • Respect for Audience Pays Off

    Here’s heartening evidence that media is changing in the right direction. All of us enjoy advetiser-sponsored media, but we have a right to "fair play." MediaPost: Clear Channel Offers More Proof That ‘Less Is More:’ Time Spent Listening To Radio Earlier this year, Clear Channel initiated the plan, which converted its stations’ standard advertising units…

    QVIews

    August 8, 2005
    Uncategorized
  • What We’re Doing on the Internet

    Our internet usage patterns are starting to exhibit a seasonal rhythm, according to the Online Publishers Association. School lets out and kids flock to IM to reach friends with more free time. Reading the news is impacted by the amount of news to read. I’m surprised to see that search is such a small proportion…

    QVIews

    August 5, 2005
    Uncategorized
  • Saab Finds my Weaknesses

    Okay, I feel like I’m falling for a silly ploy, but I have to point you to the new Saab web site, www.MaintainYourIdentity.net. They bought advertising space at Daily Candy, and it’s all very savvy marketing. So now, let’s all maintain our identity and buy Saabs together! My favorite photo so far is of the…

    QVIews

    August 4, 2005
    Uncategorized
  • 3M Insight into Innovation

    I must be reading in the wrong places, but I haven’t seen much about 3M in the innovation press lately. Now in their innovation issue, BusinessWeek helps us catch up with them. They truly set the pace. Read the whole article to learn more about their innovation practice. Link: BusinessWeek Online Extra: 3M: Reading Between…

    QVIews

    August 3, 2005
    Uncategorized
  • The Future of the Newsletter

    I subscribe to many email newsletters, but I don’t download them to my computer. Instead they go into capacious email boxes at GMail and Yahoo. Sometimes I find an article I want to ‘clip’ and copy it into a separate document on my computer. But everything else is just archived into these highly searchable off-site…

    QVIews

    August 3, 2005
    Uncategorized
  • Identity Juggling

    I’m a big fan of the AlwaysOn Network, and I’ve tried using their networking tools without too much success. In fact, none of the network tools have meshed with my communications style yet. But since I’ve been trying out many of them, I’m acutely aware of something danah boyd often discusses–the way online community members…

    QVIews

    August 2, 2005
    Uncategorized
  • Innovation Metrics and Discipline

    I’ve been reading through the recent Business Week issue on innovation, and most of it’s a rehash, but they do have an excellent perspective on Doblin co-founder Larry Keeley. Doblin is a Chicago-based innovation consulting firm that focuses on large companies, and you can see some of their tools in action in this slide show…

    QVIews

    August 1, 2005
    Uncategorized
  • Struggling to be Uniquely Oneself

    One of my favorite sources of insight and inspiration is the ML2 e-newsletter published by Dr. Mark Albion (www.makingalife.com). In the current issue he discusses the reasons we have to struggle to become our unique selves. It’s reassuring that to realize, that to some extent, it’s natural. If you are driven to prove your worthiness…

    QVIews

    July 30, 2005
    Uncategorized
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